Home-like Taste, Lab-like Hygiene

Over the years, as Samrat Namkeen grew into a popular snack foods brand, there was one thing that founder Mr. Jayshankar S. Vaid personally ensured -- that while the quantity of Samrat Namkeens increased steadily, their quality remained the same.

As the demand for Samrat Namkeens rose manifold along with increased capacities, he incorporated modern methodologies of quality control and hygienic plant management.

Today, the Samrat plant, situated in the GIDC zone at Naroda, Ahmedabad, is an automated, new generation food stuff manufacturing unit.

Directors of the group, some of them with more then 20 years of experience in the field, directly handle the quality control department. The basic food materials come from Samrat's own mini flour grinding mill, so that the company can exert total control over product quality.

The pulses, grains and fruits are sourced from Western India's best markets on peak seasons, and kept in scientific storage. the automated packaging unit enables long-lasting freshness & total hygiene of the products.

The scientific packaging method ensures that not an iota of their spicy tastes or crunchy freshness is lost over even long periods of storage.

It's a testimony to this quality obsession that the Small Industries Service Institute, Government of India, acknowledged Samrat as a 'Hygienic & Excellent Unit'.