Success Through Smart Strategies and Sheer Taste

Today, the Samrat brand posts a turnover of more than Rs. 15 crore, and reaches the length and breadth of India through a network of more than 200 Distributors and 35,000 Retailers.

Samrat was the first of its kind to receive official permission of the Indian Railways to supply its products inside railway stations -- opening up for the brand a gigantic marketplace.

Today, it is successfully exported to the US, the Middle East, South Africa and many other countries. It has obtained memberships of the Snack Foods Association, USA, Agricultural & Processed Food Products Export Development Authority (APEDA), India, Gujarat Chamber of Commerce & Industry (GCCI), Gujarat International Trade Promotion Council, Ahmedabad Mithai & Farsan Association, etc. It also has export approvals from the Reserve Bank of India, and the Import Export Code.

And the company`s future vision has laid much emphasis on export promotion.