A Story of Guts & Good Taste

1979. Mr. Jayshankar S. Vaid was young, and his mind was brimming with ideas of enterprise.

Through the week, he scout around for an entrepreneurial break. He visited and studed various industries weigh pros and cons.

On weekends, Jayshankar indulge in what most of his friends thought was an unusual hobby -- making Namkeens.

On those days, he had turned his kitchen into a virtual R&D lab for his experiments in Namkeens. Later, he would relish these with his family and friends.

Then one day, in a moment dictated by destiny, the thought struck him : why not turn the hobby into a business? After all, everyone likes to eat good things.

Thus began Jayshankar`s life as a Namkeen manufacturer.

He was a modest man, but named his product `Samrat`, meaning `King / Emperor` , because he was confident of its taste value.

He himself prepared the Namkeens, pack them and supplied to homes nearby.

There was no way that such conviction could lose.

Today, he employs above 200 people and more than 25 sumptuous food items are marketed under the Samrat brand.

Today, he has taste experts, foods scientists, management veterans, and a network of marketing channels, to take the Samrat brand far and wide.

But there is one aspect of his business that he still directly controls -- QUALITY.

And this is the reason why Samrat products still retain their home-like crunchy taste and freshness.

And this is the reason of Jayshankar S. Vaid`s success.